Digital Marketing Audit

Clay, you have built something Abilene trusts.

264 Google reviews at a perfect 5.0. A licensed FNP who comes to you. A service that shows up at music festivals and sick beds alike. Big Country Mobile Med has earned its reputation the right way.

The question is: why isn't your website and social media converting that trust into more bookings every single day?

Schedule a Strategy Call
264
Google Reviews
5.0
Star Rating
52
Digital Score
Section 01 · Digital Health Audit

Your digital presence, scored.

Your Google reputation is genuinely outstanding. But that reputation is not translating into bookings because the website and social channels are not doing their job.

0
out of 100
Needs Attention

Strong foundation. Leaking bookings.

Big Country Mobile Med has the best Google review score of any mobile medical provider in Abilene. That is a real competitive advantage. But a broken website hero, no pricing, no Instagram, and inconsistent social posting means you are losing potential clients who find you online and then bounce before booking. The fix is not complicated. It just needs to happen.

Google Business Profile82

264 reviews, 5.0 stars — exceptional

Website Quality28

Broken hero image, no pricing, no SEO

Facebook Presence40

2,400 followers but only 20 reviews, inconsistent posts

Instagram5

No Instagram presence found

Review Strategy35

264 Google reviews not cross-leveraged to other platforms

Local SEO38

No location pages, no schema, no blog content indexed

AI Search Visibility10

No structured content for ChatGPT or Perplexity

Booking Experience30

Redirects to third-party domain, creates friction

Section 02 · Diagnosis

What is holding Big Country back.

These are the specific gaps between where you are and where your business could be. Each one is fixable. Most of them are faster to fix than you think.

🖼️
Critical

Broken website hero image

The first thing every visitor sees on bigcountrymobilemed.com is a blank gray box where your hero image should be. For a self-pay medical business, first impressions are everything. This needs to be fixed today.

💰
Critical

No pricing on the website

You are self-pay only. That means every potential client is asking 'how much does this cost?' before they book. If they can't find the answer on your site, they go to a competitor who shows them. Pricing transparency builds trust and removes friction.

📸
Critical

No Instagram presence

IV therapy, weight loss shots, and mobile urgent care are highly visual services. Instagram is where people discover these services. You have no presence there, which means a major discovery channel is completely dark.

High Priority

264 Google reviews not cross-leveraged

You have 264 five-star Google reviews but only 20 Facebook reviews. That means your best social proof is sitting in one place instead of everywhere your potential clients look. A simple review request system would fix this fast.

📅
High Priority

Inconsistent social media posting

The most recent Facebook post before March 2026 was June 2025. Nine months of silence on a platform with 2,400 followers. Consistent posting keeps you top of mind when someone wakes up feeling sick and needs help today.

💉
High Priority

Weight loss and peptide services undermarketed

Semaglutide and Tirzepatide are two of the fastest-growing health categories in the country. You offer them. But they are barely mentioned on your website or social media. This is a significant missed revenue opportunity.

📲
Medium

Booking friction from third-party redirect

Clicking 'Book Now' takes visitors to squarespacescheduling.com — a different domain. Every extra click and domain change reduces booking completion rates. The booking experience should feel seamless and on-brand.

🤖
Medium

Invisible to AI search

When someone asks ChatGPT or Perplexity 'who does mobile IV therapy in Abilene TX,' your name should come up. Right now it does not. Structured content and AI-optimized pages change that.

Section 03 · Competitive Landscape

Where you stand in Abilene.

Your Google reputation is the best in the market. The gap is that competitors with weaker reviews are winning on website and social because they show up more consistently online.

BusinessGoogleFacebookInstagramWebsite
Big Country Mobile Med (You)5.0 (264)2,400 followers / 20 reviewsNone foundSquarespace — broken hero, no pricing
Big Country Med Spa Not foundActiveActiveProfessional WordPress site with pricing
Abilene Mobile IV Providers Lower ratings / fewer reviewsMinimalMinimalBasic or none

The opportunity: You already have the best Google reputation in Abilene for mobile medical care. No competitor comes close to 264 five-star reviews. The only thing standing between you and market dominance is a website that works, a consistent social presence, and an Instagram account that shows what you do.

Section 04 · 90-Day Roadmap

The 90-day plan.

Three focused months to turn your exceptional Google reputation into a digital presence that fills your schedule. Each phase builds on the last.

Month 1
Fix the Foundation
  • Fix the broken hero image on bigcountrymobilemed.com
  • Add clear pricing for IV therapy, home visits, weight loss shots, and phone visits
  • Optimize Google Business Profile with updated photos, service descriptions, and posts
  • Set up Instagram account with branded profile and first 9 posts
  • Launch cross-platform review request system (text after every appointment)
  • Fix booking flow to reduce friction and keep clients on your brand
Month 2
Build Visibility
  • Create location-specific landing pages (Abilene, Tuscola, Clyde, Merkel)
  • Add schema markup and meta optimization across all pages
  • Publish 2 SEO blog articles targeting 'mobile IV therapy Abilene' and 'mobile urgent care Abilene TX'
  • Launch weight loss and peptide campaign on Facebook and Instagram
  • Set up Google Ads targeting high-intent searches in your service area
  • Build AI search foundation — structured content for ChatGPT and Perplexity
Month 3
Convert and Scale
  • Review and optimize ad performance — shift budget to highest-converting campaigns
  • Launch email follow-up sequence for past clients (re-engagement + seasonal offers)
  • Add testimonial section to website pulling from your 264 Google reviews
  • Expand social content to include Reels showcasing IV therapy, weight loss results, and event coverage
  • Monthly performance report with plain-English insights and next-month priorities
  • Strategy call to review growth and plan quarter two
Section 05 · Investment

Choose Your Growth Path

Three tiers designed for where Big Country Mobile Med is right now and where it is going. Most clients start with Growth Accelerator to fix the foundation and get results in the same month.

Local Visibility

Get found. Get reviewed. Get booked.

$997/mo
  • Google Business Profile full optimization and monthly management
  • 4 GBP posts per month — done for you
  • Review generation system — email-based review requests after every appointment
  • Citation building and cleanup — listed and optimized across 80 directories
  • Monthly performance report with plain-English insights
  • AI search foundation — structured content for ChatGPT and Perplexity
  • One strategy check-in call per month
Start with Local Visibility →

Payment links directly to secure checkout

Recommended

Growth Accelerator

Fix the site. Rank higher. Fill the schedule.

$1,395/mo
  • Everything in Local Visibility
  • Website SEO — broken pages fixed, title tags, meta descriptions, schema markup, and service page content
  • 2 SEO blog articles per month targeting local keywords
  • Google or Meta Ads setup and management
  • Online booking calendar setup — streamlined scheduling that removes friction
  • Social media light — setup, coaching, and strategy with selected content creation
  • Bi-weekly strategy calls
Start with Growth Accelerator →

Payment links directly to secure checkout

Market Dominator

Own your market — completely.

$2,495/mo
  • Everything in Growth Accelerator
  • Full website rebuild — professional site owned by you, not a template
  • Advanced Google Ads with retargeting campaigns
  • Full social media management — content creation, scheduling, and engagement
  • Monthly video content strategy (Reels, short-form)
  • Weekly strategy calls
  • Priority support — direct access to Michael
Start with Market Dominator →

Payment links directly to secure checkout

Not sure which tier is right for Big Country Mobile Med?

Book a free 20-minute strategy call. We will look at your numbers together and recommend the right starting point.

Book a Free Strategy Call →
What You Get Every Week

You will always know what we are doing.

One of the most common frustrations with marketing agencies is not knowing what is actually happening. Every client gets a live weekly dashboard — no waiting for monthly emails, no guessing.

📊

Weekly Activity Report

See every action completed on your behalf — GBP posts, images uploaded, directories updated, and what is scheduled for the next 7 days.

📍

Google Rankings Tracking

Your keyword positions updated weekly. Watch your business climb in local search results over time.

Review Growth Monitoring

Track your review count and average rating as the review generation system does its work every month.

📈

GBP Performance Metrics

Calls, direction requests, website clicks — all the signals Google uses to rank you, tracked and reported clearly.

Big Country Mobile Med — Weekly Dashboard
LIVE
7
Actions This Week
51
Directories Updated
4
GBP Posts Published
4
Scheduled Next Week

Completed this week

🖼Uploaded 2 images to GBP
2 days ago
📝Published 4 posts to GBP
Yesterday
📍Updated 51 directories
Today
Your dashboard is set up when you start →
Section 06 · Return on Investment

What does this investment return?

The Growth Accelerator is $1,395 per month. Here is what it takes to cover that investment and how quickly it starts generating real profit.

$2,610
Monthly New Revenue
from new digital bookings
$31,320
Annual Revenue Added
at current projections
87%
Net ROI After Fees
annual return on investment
Avg IV Session Value ($)150
New Clients per Month10
Avg Home Visit Value ($)120
Weight Loss Clients/Month3

The math is simple: If the Growth Accelerator brings in just 10 new IV clients and 3 new weight loss clients per month, the investment pays for itself in the first 30 days. Everything after that is profit.

MH
Your Guide

Michael Head

I am a digital marketing strategist specializing in local SEO, Google Business Profile optimization, and AI search visibility. Before running my agency full-time, I spent over two decades in leadership and pastoral work. That background shapes how I approach marketing: clear language, strong positioning, and systems that work for real people.

I have helped IV therapy and mobile medical businesses across the country go from invisible to fully booked using the same playbook I am proposing for Big Country Mobile Med. The goal is simple: make sure that when someone in Abilene needs what you offer, they find you first.

20+
Years Leadership
Top 3
Google Maps Results
IV
Therapy Specialist
AI
Search Optimized

Proven in the IV Therapy Space

IV Clinics We Have Helped Grow

These are real IV therapy and mobile wellness businesses that trusted us to build their digital foundation. The results speak for themselves.

23
New Clients in 3 Months
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Top 3
Google Map Pack
Multiple IV Clients
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Live Well Lounge
AI
Search Visibility
All Active Clients
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