Confidential Marketing Audit

NP ON DEMAND

Yandy Rodriguez, MSN, APRN, AGACNP-BC

IV Therapy · Telehealth · Weight Loss · Body Sculpting · Hollywood, FL

42
Digital Health Score / 100
Critical — Action Required

You have a 5.0-star Google profile and 4,000 Instagram followers. The problem is that your GBP is not optimized, you have only 4 reviews, and you are not ranking in the local map pack yet. That is the gap this plan closes.

Section 01

Your Digital Audit

Here is what we found when we looked at your digital presence across Google, Instagram, and the web.

0
Google Reviews
5.0 Stars — Needs More
0
Instagram Followers
Underutilized
0
Instagram Posts
Low Volume
0
GBP Map Pack Rank
Not Ranking Yet

Website

45/100
  • Functional site with services listed
  • BOOK NOW button links to Vagaro
  • Has Instagram, TikTok, Facebook links
  • No pricing visible — creates friction
  • No blog or content strategy
  • No location-specific SEO pages
  • Clinical language, not conversion copy

Google Presence

30/100
  • GBP exists at 7777 Davie Rd Ext #107b
  • 5.0 stars with 4 reviews (all brand new)
  • 6 photos uploaded -- products and equipment
  • Listed as 'Health consultant' -- wrong category
  • Not ranking in local map pack yet
  • Vagaro and website linked -- good start
  • Hours, phone, and address all correct

Social Media

60/100
  • 4,080 Instagram followers -- strong asset
  • 11 posts -- low volume for the audience size
  • Bio is well-optimized with all services listed
  • Vagaro booking link in bio
  • TikTok active: 187 followers, 101 likes
  • TikTok and Instagram not cross-promoting
  • Warm audience not being converted to bookings
Section 02

6 Gaps Holding You Back

Here is exactly what is preventing patients from finding and booking with you right now.

01

GBP Exists But Not Optimized

Critical

You have a Google Business Profile at 7777 Davie Road Extension #107b with 6 photos and 4 reviews -- that is a real head start. But right now it is listed under the wrong category ('Health consultant' instead of 'IV Hydration Therapy' or 'Nurse Practitioner'). Google ranks GBPs based on category relevance, completeness, and review velocity. Fixing the category alone can move you significantly up in local search results.

02

Only 4 Reviews — Competitors Have 80+

Critical

Your 5.0 star rating is perfect — that is your strongest asset. The problem is volume. Patients comparing providers see 4 reviews against competitors with 80 to 200. In healthcare, review count is a trust signal just as much as the rating. A systematic review generation process — a simple text or email after each visit — can get you to 25 to 50 reviews within 60 days and dramatically improve your map pack ranking.

03

4,000 Instagram Followers, 11 Posts

Opportunity

You have built a warm audience of over 4,000 people on Instagram who are already interested in your services -- and your TikTok is active with 187 followers growing. That is a real asset. The gap is that 11 posts across Instagram is not enough to convert a warm audience into booked appointments. A consistent content calendar with 3 to 4 posts per week, including Reels and cross-posting between TikTok and Instagram, would activate both audiences quickly.

04

No Paid Ads Presence

High

Competitors like Drip Hydration, The IV Doc, and local medspas are running Google Ads targeting 'IV therapy Hollywood FL,' 'mobile IV Broward,' and 'weight loss injections near me.' You are not in those results. Google Ads for a cash-pay medical practice with high average ticket values ($150 to $500 per visit) delivers some of the best ROI in any service business.

05

Website Not Converting

Medium

Your website has the right structure but the copy reads like a clinical brochure rather than a patient-focused invitation. There is no pricing visible, no urgency, and no location-specific pages for Miami vs. Broward. Patients who land on the site are not being given a clear reason to book right now.

06

AI Search Invisible

Emerging

When patients ask ChatGPT, Perplexity, or Google's AI 'who offers IV therapy in Hollywood Florida,' your practice does not appear. AI search is now responsible for a growing share of healthcare discovery. Building the right content and citations now positions you to capture this traffic before competitors do.

Section 03

Your Competition in Miami / Broward

These are the providers currently winning the patients you should be serving.

BusinessGoogle ReviewsRatingGBP ListedRunning AdsSocialScore
NP ON DEMAND (You)45.0YesNo4K IG
42
Drip Hydration 80+4.6YesYesStrong
78
The IV Doc 120+4.8YesYesStrong
82
Local MedSpa (Broward) 65+4.5YesSomeModerate
66
Mobile IV Nurses 90+4.7YesYesModerate
74

The Opportunity: No independent APRN practice in the Broward County market has built a dominant digital presence yet. The national brands (Drip, IV Doc) have the budget but not the personal touch. You have the clinical credentials, the personal brand, and the Instagram following. The missing piece is Google visibility and paid ads — and that is exactly what this plan delivers.

Section 04

Your 90-Day Growth Plan

A clear, phased plan that builds your digital foundation first, then turns on the traffic.

Month 1

Build Your Foundation

  • Create and fully optimize your Google Business Profile
  • Set up review generation system to collect Google reviews
  • Submit your practice to 50+ health and local directories
  • Audit and fix website for local SEO and conversion
  • Set up Google Analytics and conversion tracking
  • Create location-specific pages for Hollywood and Broward
  • Launch Instagram content calendar (3 posts per week)
Month 2

Launch Google Ads

  • Launch Google Search Ads targeting IV therapy + telehealth
  • Set up ad campaigns for weight loss and body sculpting
  • Create dedicated landing pages for each service ad group
  • Build automated follow-up for website inquiries
  • Activate Reels strategy on Instagram for organic reach
  • Begin monthly SEO blog content targeting local keywords
  • Bi-weekly strategy calls to review performance
Month 3+

Scale and Dominate

  • Expand Google Ads to retargeting and display campaigns
  • Optimize ad spend based on which services convert best
  • Build out AI search optimization (ChatGPT, Perplexity)
  • Launch YouTube channel with educational health content
  • Add social media management for consistent brand presence
  • Monthly competitor analysis and positioning report
  • Scale budget into highest-performing campaigns
Section 05

Choose Your Level of Growth

Three clear options. No long-term contracts. Cancel anytime.

BUILD YOUR FOUNDATION

Local Visibility

"I need to show up on Google. Right now, I'm invisible."

$995/mo
  • Google Business Profile setup and full optimization
  • Review generation system to collect Google reviews
  • Directory and citation cleanup across 50+ platforms
  • Monthly Google Business Profile posts (4/month)
  • Automated booking confirmation setup
  • Monthly performance report with clear metrics
The Outcome

You go from invisible to showing up on Google Maps. Patients searching for IV therapy and telehealth in Broward can finally find you.

Start Foundation
MOST POPULAR — FASTEST RESULTS

Growth Accelerator

"I'm ready to show up AND get chosen. Let's run ads."

$1,965/mo
  • Everything in Local Visibility
  • Google Ads campaign setup and management
  • Social media management — 3 to 4 posts per week (IG + TikTok)
  • Automated follow-up (email and SMS)
  • 2 dedicated service landing pages
  • Online booking system integration
  • 2 SEO blog articles per month
  • Bi-weekly strategy calls
The Outcome

You dominate local search results, run ads that bring in booked appointments, and build a content engine that works while you work.

Get the Full System
TOTAL MARKET OWNERSHIP

Market Dominator

"I want to own Broward County. Make me the name people think of."

$2,495/mo
  • Everything in Growth Accelerator
  • Full website rebuild ($1,200 value)
  • Social media management (IG + FB)
  • Reputation management system
  • 4 SEO articles per month
  • Video content strategy and scripting
  • AI search optimization (ChatGPT, Perplexity)
The Outcome

You are not just visible — you are the obvious choice. Every search, every AI recommendation, every directory points to NP ON DEMAND.

Dominate Market
Section 06

The ROI Calculator

Adjust the numbers to match your practice. See exactly when the investment pays for itself.

Your Numbers

$200
$100 (IV session)$600 (weight loss pkg)
6
2 clients30 clients
Monthly Revenue from New Clients$1,200
Annual Revenue from New Clients$14,400
Annual Marketing Investment (Growth Accelerator)$23,580
Annual ROI-39%

Break-even point: Just 10 new clients per month covers the entire Growth Accelerator investment. Everything after that is profit.

Section 07

Real Clinics. Real Results.

These are IV therapy and wellness practices we have worked with. The same systems we built for them are exactly what we are proposing for NP ON DEMAND.

4,000+
Followers Grown
Advanced Mobile IV
Top 3
Google Map Pack
Advanced Mobile IV
650+
YouTube Subscribers
Anywhere Infusions
400 → 3K
Facebook Followers
IV Nutrition

Live Well Lounge

Grand Opening Launch
Day 1 Fully Booked

Before they opened their doors, we built the entire digital launch system. Social media campaign, targeted ads, Google optimization, and automated booking workflows. Their first day in business was completely full with paying clients.

Advanced Mobile IV

Treasure Valley, ID
Top 3 Map Pack

They came to us with under 1,000 followers and almost no Google presence. We built a full growth system that took them to 4,000+ followers and into the Top 3 Google Map Pack rankings, producing steady, ongoing bookings.

Reviv to Thrive Wellness

Full Digital Buildout
Top 10 Search Result

We started from complete scratch. No social presence, no Google ranking, no brand identity. We built everything. Today they are a Top 10 search result in their market and generating reliable client bookings every single week.

IV Nutrition

Tulsa & Broken Arrow
400 → 3,000+ Followers

Two clinic locations. One unified visibility system. We grew their Facebook from 400 to over 3,000 followers, launched Dr. Hicks on YouTube, and strengthened their Google presence across both cities to drive consistent weekly bookings.

Every one of these clients started exactly where you are right now. The difference between where they were and where they are today is a system that works.

View Full Case Studies →
Section 07

How to Get Started

Three simple steps. No long onboarding. No tech overwhelm. Just a clear path from where you are to where you want to be.

📞
Step 01

Book a Call

Schedule a 30-minute strategy call. We review your audit together, answer your questions, and confirm which package is the right fit for where you are right now.

🔑
Step 02

We Onboard

Once you are in, we get access to your Google Business Profile, your website, and your social accounts. We handle the setup — you handle your patients.

🚀
Step 03

We Crush It

Your GBP gets optimized, ads go live, content starts posting, and reviews start coming in. Within 30 days you will see movement. Within 90 days you will see results.

Book Your Strategy Call

No pressure. No commitment. Just a clear plan for your practice.

Ready to Get Found on Google?

You have the credentials, the skills, and a warm audience already following you. The only thing missing is a system that turns that attention into booked appointments. Let's build it.

Book Your Strategy Call

No pressure. No commitment. Just a clear plan for your practice.