Confidential Marketing Proposal

Prepared for
Laura
Wilkerson

Pure Fix Mobile IV · Columbia, Missouri

You have a 5-star reputation and a service Columbia desperately needs. The only thing standing between you and a full schedule is digital visibility — and a few critical systems that need fixing today.

5.0 ★
Google Rating
Perfect Score
8
Google Reviews
Needs Growth
17/100
Digital Health
Huge Opportunity
01 — Digital Health Audit

Your Digital Presence, Scored

We audited every digital touchpoint for Pure Fix Mobile IV — your Google Business Profile, website, SEO signals, social media, reviews, and advertising. Here is what we found.

Overall Score
0out of 100
Critical — Immediate Action Needed

Pure Fix scores in the bottom tier of IV therapy businesses we audit. The good news: this means the growth ceiling is enormous.

Est. Monthly Visits<500
Google Reviews8
Paid Ad Spend$0
Google Rating5.0 ★
Google Business Profile
Wrong category, no posts, no booking link, vague hours
28/100
Website Quality & UX
Good services page, but no dedicated sub-pages
38/100
SEO & Content Strategy
Single-page site, no blog, no schema markup, weak title tag
12/100
Social Media Presence
No social links in website footer — missed trust signal
10/100
Review Volume & Velocity
Only 8 reviews — invisible in Google Maps rankings
15/100
Paid Advertising
Zero Google Ads — competitors are capturing your potential clients
0/100
!
Live Issue Found: Broken Lead Follow-Up Email

We tested your contact form. The automated reply arrives with the subject line "Thanks for Email" and reads: "We'll get back with you in the near future/as soon as possible." The literal slash in the copy signals an unfinished template — and it's the first impression a potential paying client receives. This is a direct conversion killer that we can fix in Day 1.

02 — Diagnosis

4 Critical Gaps Costing You Clients

These are not minor tweaks — they are structural issues that are actively preventing potential clients from finding, trusting, and booking with Pure Fix Mobile IV.

01
Broken Lead Follow-Up System
⚠ Losing Bookings Daily

Every person who contacts you receives a generic, unfinished auto-reply. In a trust-based wellness business, this single issue is likely costing 2–4 bookings per month. A properly configured CRM sequence with a warm, professional response would immediately improve conversion.

Our Fix
Automated CRM follow-up sequence with branded email templates, SMS confirmation, and 24-hour follow-up
02
Only 8 Google Reviews
⚠ Invisible in Local Search

Google's local ranking algorithm heavily weights review volume. With only 8 reviews, Pure Fix ranks far below competitors in Columbia's IV therapy searches — even with a perfect 5.0 rating. Prime IV Hydration (a franchise competitor) has 50+ reviews. You need a systematic review generation process.

Our Fix
Post-session review request automation via SMS, QR codes at service, and Google review link in every follow-up email
03
No Dedicated SEO Pages
⚠ Google Can't Find You

Your entire website is a single-page scroll. Google cannot index individual sections — there is no dedicated About page, no service-specific landing pages, no blog content, and no location pages. Competitors with multi-page sites will always outrank you for searches like 'mobile IV therapy Columbia MO.'

Our Fix
Multi-page website rebuild with dedicated service pages, location-optimized content, and a monthly blog strategy
04
Zero Paid Advertising
⚠ Competitors Capturing Your Clients

When someone in Columbia searches 'IV hydration near me' or 'hangover IV drip Columbia,' your competitors appear in paid results and you do not. Google Ads for mobile IV therapy in a mid-size market like Columbia can generate 15–25 qualified leads per month with a modest budget.

Our Fix
Google Ads campaign targeting Columbia, MO + surrounding areas with service-specific ad groups and call tracking
03 — Competitive Landscape

How You Stack Up in Columbia, MO

Pure Fix has a unique advantage — you are the only dedicated mobile-only IV service in Columbia with a perfect 5-star rating. But that advantage is invisible online. Here is the competitive picture.

6.25×
More reviews needed to match Prime IV
Only 1
Dedicated mobile IV service in Columbia
$0
Spent on ads vs. competitors running campaigns
BusinessReviewsRatingGoogle AdsSocialMobile
Pure Fix Mobile IVYOU
85 ★
Prime IV Hydration
504.7 ★
Navigate Wellness
224.9 ★
Lumia Med Spa
55 ★
Drip Hydration (National)
2004.5 ★

* Data sourced from Google Maps, business websites, and SimilarWeb. Compiled March 2026.

04 — 90-Day Roadmap

Your Path from 8 Reviews to Market Leader

A phased 90-day execution plan that fixes critical issues first, then builds visibility, then drives bookings at scale.

Month 1
Fix the Foundation
  • 1
    Fix automated email confirmation — professional, branded subject line and copy
  • 2
    Optimize Google Business Profile: correct category, add services, photos, booking link, set hours
  • 3
    Launch review generation system: post-session SMS request + QR code cards
  • 4
    Website SEO audit: fix title tags, add schema markup, optimize meta descriptions
Month 2
Build Visibility
  • 1
    Launch Google Ads campaign targeting Columbia, MO + 30-mile radius
  • 2
    Create dedicated service landing pages (hangover, NAD+, wellness, recovery)
  • 3
    Publish first 4 blog posts targeting local search terms
  • 4
    Set up Google Analytics 4 + call tracking to measure every lead source
Month 3
Dominate the Market
  • 1
    Reach 30+ Google reviews — trigger top-3 Maps ranking for key searches
  • 2
    Add social media links to website footer + activate Instagram content calendar
  • 3
    Launch retargeting ads for website visitors who didn't book
  • 4
    Monthly performance report: leads, bookings, cost-per-acquisition, ROI
Section 05 · Investment

Choose Your Growth Path

Three tiers designed for where PureFix is right now and where it is going. Most clients start with Growth Accelerator to fix the foundation and get results in the same month.

Local Visibility

Get found. Get reviewed. Get booked.

$997/mo
  • Google Business Profile full optimization and monthly management
  • 4 GBP posts per month — done for you
  • Review generation system — email-based review requests after every appointment
  • Citation building and cleanup — listed and optimized across 80 directories
  • Monthly performance report with plain-English insights
  • AI search foundation — structured content for ChatGPT and Perplexity
  • One strategy check-in call per month
Start with Local Visibility →

Payment links directly to secure checkout

Recommended

Growth Accelerator

Fix the site. Rank higher. Fill the schedule.

$1,395/mo
  • Everything in Local Visibility
  • Website SEO — broken pages fixed, title tags, meta descriptions, schema markup, and service page content
  • 2 SEO blog articles per month targeting local keywords
  • Google or Meta Ads setup and management
  • Online booking calendar setup — streamlined scheduling that removes friction
  • Social media light — setup, coaching, and strategy with selected content creation
  • Bi-weekly strategy calls
Start with Growth Accelerator →

Payment links directly to secure checkout

Market Dominator

Own your market — completely.

$2,495/mo
  • Everything in Growth Accelerator
  • Full website rebuild — professional site owned by you, not a template
  • Advanced Google Ads with retargeting campaigns
  • Full social media management — content creation, scheduling, and engagement
  • YouTube channel setup and optimization for maximum reach
  • Monthly video content — we film, edit, and SEO every post for you
  • Short-form Reels and YouTube Shorts repurposed from each video
  • Weekly strategy calls
  • Priority support — direct access to Michael
Start with Market Dominator →

Payment links directly to secure checkout

Not sure which tier is right for PureFix?

Book a free 20-minute strategy call. We will look at your numbers together and recommend the right starting point.

Book a Free Strategy Call →
Just Getting Started?
STARTUP OPTION

Landing Page + Foundation

For businesses that need a professional landing page and a clean digital foundation before committing to a full monthly plan. Get your page live and your name on the map — then grow from there.

$495one-time landing page build
+ $295/mo ongoing support
  • Professional landing page — built, launched, and owned by you
  • Landing page optimization — speed, structure, and local SEO
  • Citation building — listed across 20 directories
  • AI search foundation — structured for ChatGPT and Google AI
  • Google Business Profile setup and optimization
  • Monthly check-in and performance update
START WITH LANDING PAGE + FOUNDATION →
What You Get Every Week

You will always know what we are doing.

One of the most common frustrations with marketing agencies is not knowing what is actually happening. Every client gets a live weekly dashboard — no waiting for monthly emails, no guessing.

📊

Weekly Activity Report

See every action completed on your behalf — GBP posts, images uploaded, directories updated, and what is scheduled for the next 7 days.

📍

Google Rankings Tracking

Your keyword positions updated weekly. Watch your business climb in local search results over time.

Review Growth Monitoring

Track your review count and average rating as the review generation system does its work every month.

📈

GBP Performance Metrics

Calls, direction requests, website clicks — all the signals Google uses to rank you, tracked and reported clearly.

PureFix — Weekly Dashboard
LIVE
7
Actions This Week
51
Directories Updated
4
GBP Posts Published
4
Scheduled Next Week

Completed this week

🖼Uploaded 2 images to GBP
2 days ago
📝Published 4 posts to GBP
Yesterday
📍Updated 51 directories
Today
Your dashboard is set up when you start →
Plan Comparison

See the Difference at a Glance

Every tier builds on the last. Here is exactly what is included in each package so you can choose the right starting point for Pure Fix.

Feature
Quick Start
$497 + $297/mo
Local Visibility
$997/mo
Growth Accelerator
$1,395/mo
Market Dominator
$2,495/mo
Google Business Profile Optimization
Review Generation System
Automated Booking Confirmation
Website SEO Quick-Fix (title, meta, schema)
Automated Follow-Up (Email + SMS)
Online Booking System Integration
Google Ads Campaign Management
Dedicated Service Landing Pages24+
Monthly Blog Content2/mo4/mo
AI Search Visibility Optimization
Advanced AI Search & GEO Strategy
Full Website Rebuild
Instagram Content Calendar
Video Script Writing (Reels)
Advanced Retargeting Campaigns
Strategy CallsBi-weeklyWeekly
💡
Just need a website rebuild?

A standalone multi-page website rebuild is available for $1,200 one-time. This is included as part of the Market Dominator package — or you can add it separately to any plan.

06 — Return on Investment

The Math Is Simple

Adjust your average session price and see how many new clients it takes to cover your investment — and what your 90-day return looks like.

$130 (Lactated Ringers)$335 (Endura Boost Plus)
Your Numbers
Monthly Investment$1,395
Break-even Clients6 new clients
Break-even per Week1.4 clients/week
Month 3 Projected New Revenue
$4,230
from new clients generated by marketing
3-Month ROI
+203%
Break-even
6
new sessions needed
What This Looks Like in Practice

At $235/session, you need just 6 new clients per month — that's 1.4 new bookings per week — to fully cover the investment. Everything above that is pure profit. Given that Columbia has a population of 130,000+ with no other dedicated mobile IV service, this is very achievable within 60 days.

Proven in the IV Therapy Space

IV Clinics We Have Helped Grow

These are real IV therapy and mobile wellness businesses that trusted us to build their digital foundation. The results speak for themselves.

23
New Clients in 3 Months
New Star IV
Top 3
Google Map Pack
Multiple IV Clients
Day 1
Fully Booked
Live Well Lounge
AI
Search Visibility
All Active Clients
Live Well IV Lounge

Featured Client Result

Live Well IV Lounge

A Vitamin IV Lounge that came to us with zero digital presence and a big vision. We built their GBP, review system, and local SEO foundation from the ground up.

Day 1Fully Booked on Opening Day
IV Nutrition
TLC IV Infusions
VitaMax RevIVe
On The Move Mobile IV
Soothe IV Therapy
AuraDrip Mobile
Anywhere Infusions
Live Well IV Lounge
Advanced Mobile IV
RevIV to Thrive Wellness

Your clinic could be next. Every one of these businesses started where you are right now.

MHM

Ready to Fill Your Schedule,
Laura?

Columbia's mobile IV market is yours to own. You have the 5-star reputation — we have the system to make sure the right people find it. Let's talk.

Prepared by Michael Head Marketing · Michael Head, Digital Marketing Strategist & SEO Consultant

This proposal is confidential and prepared exclusively for Laura Wilkerson / Pure Fix Mobile IV · March 2026