Confidential Marketing Proposal

Prepared for
Laura
Wilkerson

Pure Fix Mobile IV · Columbia, Missouri

You have a 5-star reputation and a service Columbia desperately needs. The only thing standing between you and a full schedule is digital visibility — and a few critical systems that need fixing today.

5.0 ★
Google Rating
Perfect Score
8
Google Reviews
Needs Growth
17/100
Digital Health
Huge Opportunity
01 — Digital Health Audit

Your Digital Presence, Scored

We audited every digital touchpoint for Pure Fix Mobile IV — your Google Business Profile, website, SEO signals, social media, reviews, and advertising. Here is what we found.

Overall Score
0out of 100
Critical — Immediate Action Needed

Pure Fix scores in the bottom tier of IV therapy businesses we audit. The good news: this means the growth ceiling is enormous.

Est. Monthly Visits<500
Google Reviews8
Paid Ad Spend$0
Google Rating5.0 ★
Google Business Profile
Wrong category, no posts, no booking link, vague hours
28/100
Website Quality & UX
Good services page, but no dedicated sub-pages
38/100
SEO & Content Strategy
Single-page site, no blog, no schema markup, weak title tag
12/100
Social Media Presence
No social links in website footer — missed trust signal
10/100
Review Volume & Velocity
Only 8 reviews — invisible in Google Maps rankings
15/100
Paid Advertising
Zero Google Ads — competitors are capturing your potential clients
0/100
!
Live Issue Found: Broken Lead Follow-Up Email

We tested your contact form. The automated reply arrives with the subject line "Thanks for Email" and reads: "We'll get back with you in the near future/as soon as possible." The literal slash in the copy signals an unfinished template — and it's the first impression a potential paying client receives. This is a direct conversion killer that we can fix in Day 1.

02 — Diagnosis

4 Critical Gaps Costing You Clients

These are not minor tweaks — they are structural issues that are actively preventing potential clients from finding, trusting, and booking with Pure Fix Mobile IV.

01
Broken Lead Follow-Up System
⚠ Losing Bookings Daily

Every person who contacts you receives a generic, unfinished auto-reply. In a trust-based wellness business, this single issue is likely costing 2–4 bookings per month. A properly configured CRM sequence with a warm, professional response would immediately improve conversion.

Our Fix
Automated CRM follow-up sequence with branded email templates, SMS confirmation, and 24-hour follow-up
02
Only 8 Google Reviews
⚠ Invisible in Local Search

Google's local ranking algorithm heavily weights review volume. With only 8 reviews, Pure Fix ranks far below competitors in Columbia's IV therapy searches — even with a perfect 5.0 rating. Prime IV Hydration (a franchise competitor) has 50+ reviews. You need a systematic review generation process.

Our Fix
Post-session review request automation via SMS, QR codes at service, and Google review link in every follow-up email
03
No Dedicated SEO Pages
⚠ Google Can't Find You

Your entire website is a single-page scroll. Google cannot index individual sections — there is no dedicated About page, no service-specific landing pages, no blog content, and no location pages. Competitors with multi-page sites will always outrank you for searches like 'mobile IV therapy Columbia MO.'

Our Fix
Multi-page website rebuild with dedicated service pages, location-optimized content, and a monthly blog strategy
04
Zero Paid Advertising
⚠ Competitors Capturing Your Clients

When someone in Columbia searches 'IV hydration near me' or 'hangover IV drip Columbia,' your competitors appear in paid results and you do not. Google Ads for mobile IV therapy in a mid-size market like Columbia can generate 15–25 qualified leads per month with a modest budget.

Our Fix
Google Ads campaign targeting Columbia, MO + surrounding areas with service-specific ad groups and call tracking
03 — Competitive Landscape

How You Stack Up in Columbia, MO

Pure Fix has a unique advantage — you are the only dedicated mobile-only IV service in Columbia with a perfect 5-star rating. But that advantage is invisible online. Here is the competitive picture.

6.25×
More reviews needed to match Prime IV
Only 1
Dedicated mobile IV service in Columbia
$0
Spent on ads vs. competitors running campaigns
BusinessReviewsRatingGoogle AdsSocialMobile
Pure Fix Mobile IVYOU
85 ★
Prime IV Hydration
504.7 ★
Navigate Wellness
224.9 ★
Lumia Med Spa
55 ★
Drip Hydration (National)
2004.5 ★

* Data sourced from Google Maps, business websites, and SimilarWeb. Compiled March 2026.

04 — 90-Day Roadmap

Your Path from 8 Reviews to Market Leader

A phased 90-day execution plan that fixes critical issues first, then builds visibility, then drives bookings at scale.

Month 1
Fix the Foundation
  • 1
    Fix automated email confirmation — professional, branded subject line and copy
  • 2
    Optimize Google Business Profile: correct category, add services, photos, booking link, set hours
  • 3
    Launch review generation system: post-session SMS request + QR code cards
  • 4
    Website SEO audit: fix title tags, add schema markup, optimize meta descriptions
Month 2
Build Visibility
  • 1
    Launch Google Ads campaign targeting Columbia, MO + 30-mile radius
  • 2
    Create dedicated service landing pages (hangover, NAD+, wellness, recovery)
  • 3
    Publish first 4 blog posts targeting local search terms
  • 4
    Set up Google Analytics 4 + call tracking to measure every lead source
Month 3
Dominate the Market
  • 1
    Reach 30+ Google reviews — trigger top-3 Maps ranking for key searches
  • 2
    Add social media links to website footer + activate Instagram content calendar
  • 3
    Launch retargeting ads for website visitors who didn't book
  • 4
    Monthly performance report: leads, bookings, cost-per-acquisition, ROI
05 — Investment

Choose Your Level of Growth

Start where you are comfortable. Every option is a complete, done-for-you system — you focus on delivering exceptional mobile IV therapy while we handle your digital presence.

BUILD YOUR FOUNDATION

Local Visibility

$995/month
Google Business Profile full optimization
Review generation system setup
Website SEO audit & on-page fixes
Monthly GBP posts (4/month)
Automated SMS & email follow-up
Automated booking confirmation setup
Monthly performance report
Start Foundation
★ Recommended for Pure Fix
MOST POPULAR — FASTEST RESULTS

Growth Accelerator

$1,965/month
Everything in Local Visibility
Google Ads campaign management
Automated follow-up sequences (email + SMS)
Online booking system integration
2 dedicated service landing pages
Monthly blog content (2 posts)
AI search visibility optimization
Bi-weekly strategy calls
Get the Full System
TOTAL MARKET OWNERSHIP

Market Dominator

$2,495/month
Everything in Growth Accelerator
Full website rebuild (multi-page) — $1,200 value
Advanced AI search & GEO content strategy
Instagram content calendar (12/mo)
Video script writing for Reels
Advanced retargeting campaigns
Event & corporate IV marketing
Weekly strategy calls
Dominate Market
— not ready for a full package? start here —
Quick Start · Solopreneur Friendly
One-time setup · then $297/mo

Quick Start

Not ready for a full monthly package yet? We do the critical setup work in Month 1, then keep things running for you at a price that makes sense for a growing practice.

$497one-time
then $297/month after
Get Started — $497 →
Month 1 — What We Do
Google Business Profile audit & full optimization
Review request system setup (SMS + email template)
Automated booking confirmation setup
Website SEO quick-fix (title tags, meta, schema markup)
One 45-min strategy call to walk you through everything
Month 2+ — Monthly Maintenance
4 GBP posts per month (done-for-you)
Review monitoring & monthly performance report
One check-in call per month
How it pays for itself: One new client per month at your average session rate covers this entirely.
Plan Comparison

See the Difference at a Glance

Every tier builds on the last. Here is exactly what is included in each package so you can choose the right starting point for Pure Fix.

Feature
Quick Start
$497 + $297/mo
Local Visibility
$995/mo
Growth Accelerator
$1,965/mo
Market Dominator
$2,495/mo
Google Business Profile Optimization
Review Generation System
Automated Booking Confirmation
Website SEO Quick-Fix (title, meta, schema)
Automated Follow-Up (Email + SMS)
Online Booking System Integration
Google Ads Campaign Management
Dedicated Service Landing Pages24+
Monthly Blog Content2/mo4/mo
AI Search Visibility Optimization
Advanced AI Search & GEO Strategy
Full Website Rebuild
Instagram Content Calendar
Video Script Writing (Reels)
Advanced Retargeting Campaigns
Strategy CallsBi-weeklyWeekly
💡
Just need a website rebuild?

A standalone multi-page website rebuild is available for $1,200 one-time. This is included as part of the Market Dominator package — or you can add it separately to any plan.

06 — Return on Investment

The Math Is Simple

Adjust your average session price and see how many new clients it takes to cover your investment — and what your 90-day return looks like.

$130 (Lactated Ringers)$335 (Endura Boost Plus)
Your Numbers
Monthly Investment$1,965
Break-even Clients9 new clients
Break-even per Week2.1 clients/week
Month 3 Projected New Revenue
$4,230
from new clients generated by marketing
3-Month ROI
+115%
Break-even
9
new sessions needed
What This Looks Like in Practice

At $235/session, you need just 9 new clients per month — that's 2.1 new bookings per week — to fully cover the investment. Everything above that is pure profit. Given that Columbia has a population of 130,000+ with no other dedicated mobile IV service, this is very achievable within 60 days.

MHM

Ready to Fill Your Schedule,
Laura?

Columbia's mobile IV market is yours to own. You have the 5-star reputation — we have the system to make sure the right people find it. Let's talk.

Prepared by Michael Head Marketing · Michael Head, Digital Marketing Strategist & SEO Consultant

This proposal is confidential and prepared exclusively for Laura Wilkerson / Pure Fix Mobile IV · March 2026