Confidential Marketing Proposal

Prepared for Marc Rodriguez
Wellness IV Infusion Therapy

You have a 5-star reputation, 18,100 Instagram followers, and 8 years of clinical excellence. The only thing holding you back from 2–3× growth is digital visibility. This proposal shows you exactly how to fix that.

148
Google Reviews
5.0 ★ Perfect
18.1K
Instagram Followers
Strong Social Base
11–20
Clients / Week
Current Volume
01 — Digital Health Audit

Your Digital Health Score

We analyzed your website, Google Business Profile, social media presence, and traffic data across six critical dimensions. Here is where you stand today — and where the opportunity lies.

Overall Score
0out of 100
Significant Growth Potential
Audit conducted Feb 2026
Jan 2026 Traffic Sources
Direct
48%
Organic Search
27%
Social Media
17%
Referrals
6%
Display Ads
1%
Total Desktop Visits~1,441/mo
Avg Bounce Rate66%
Paid Search Spend$0
Professional Credibility
NP credentials, 8+ years, specialized pharmacy
0
Service Quality & Model
Comprehensive menu, 24/7, mobile concierge model
0
Social Media Authority
18.1K Instagram strong; Facebook (877) underutilized
0
Review Volume & Trust
5.0 stars but only 148 reviews vs. competitors' 761
0
Paid Advertising Strategy
Zero Google Ads — competitors are capturing your clients
0
Online Visibility (SEO)
~1,400 visits/mo, 66% bounce rate, no blog content
0
~1,441
Monthly Website Visits
Jan 2026 (desktop)
66%
Bounce Rate
Avg Nov–Jan
148
Google Reviews
5.0 ★ Rating
$0
Paid Ad Spend
Zero Google Ads
02 — Diagnosis

3 Critical Gaps Holding You Back

Despite your excellent clinical reputation and strong social following, three specific digital gaps are preventing Wellness IV Infusion Therapy from reaching its full growth potential. Here is a clear-eyed diagnosis of each one.

🔍
01Critical

The 'Best Kept Secret' Problem

You are invisible to people searching right now.

Every day, hundreds of people in Miami-Dade and Broward County type 'mobile IV therapy near me' or 'IV drip Miramar' into Google. Your competitors who are running Google Ads appear at the very top of those results — and they are booking those clients. You have zero paid search presence, which means you are handing potential revenue directly to your competition every single day.

CURRENT IMPACT
Estimated 30–50 lost bookings per month
OUR SOLUTION
Google Ads + Local SEO campaign targeting your service area
02High

The Review Volume Gap

Your rating is perfect — but your volume tells a different story.

You have a flawless 5.0-star rating with 148 reviews, which is genuinely impressive. However, your top competitor in the area has 761 reviews. When a potential client searches and sees two businesses — one with 148 reviews and one with 761 — they instinctively trust the one with more social proof, even if the ratings are identical. Google's algorithm also rewards review volume with higher map rankings.

CURRENT IMPACT
Lower Google Maps ranking vs. competitors with more reviews
OUR SOLUTION
Automated review request system sent after every session
📉
03High

SEO Invisibility + High Bounce Rate

Your website is not working hard enough for you.

Your website receives approximately 1,441 desktop visits per month — a very low number for a business serving a tri-county metro area of over 6 million people. More concerning, 66% of those visitors leave without taking any action (booking, calling, or clicking). There is no blog or content strategy, which means you are missing the compounding SEO benefit that comes from publishing helpful wellness content that ranks on Google over time.

CURRENT IMPACT
66% of website visitors leave without booking
OUR SOLUTION
Website conversion optimization + monthly SEO content strategy
03 — Competitive Landscape

How You Stack Up Against Competitors

Your 5.0-star rating is genuinely exceptional — but review volume is what drives Google Maps rankings and consumer trust. Here is how Wellness IV Infusion Therapy compares to the most prominent South Florida competitors.

Wellness IV Infusion TherapyYOU
Mobile Only · 24/7 · Serving Miami-Dade, Broward, Palm Beach, Treasure Coast
148
Reviews
5.0
Rating ★
COMPETITORREVIEWSRATINGREVIEW GAP
Flow IV & Wellness Weston
7615.0 ★5.1×
Prime IV Hydration – Lauderdale
3145.0 ★2.1×
Rebounce IV Health & Wellness
2195.0 ★1.5×
Prime IV Hydration – Fort Lauderdale
1474.9 ★~Equal
Prime IV Hydration – Weston
404.9 ★Behind
Review Volume Comparison
Flow IV & Wellness Weston
761
Prime IV – Lauderdale
314
Rebounce IV
219
Wellness IV (You)
148
Prime IV – Fort Lauderdale
147

Key insight: Your top competitor has 5× more reviews despite you having an identical 5.0 rating. More reviews = higher Google Maps ranking = more organic bookings.

04 — 90-Day Roadmap

Your 90-Day Growth Plan

This is not a vague promise — it is a specific, sequenced execution plan. Each month builds on the previous one, creating compounding momentum that grows your client volume and digital authority over time.

Month 1
Foundation & Launch
Google Business Profile Overhaul
Fully optimize your GBP listing — update categories, add all services with descriptions, upload professional photos, enable booking link, set up Q&A responses, and activate weekly posts. This alone can move you up in Google Maps rankings within 30 days.
Website Conversion Audit & Fixes
Address the 66% bounce rate by improving page speed, adding a prominent booking CTA above the fold, embedding your 5-star reviews on the homepage, and ensuring mobile users can book in under 60 seconds.
Google Ads Campaign Setup
Launch targeted Google Search Ads for your highest-value keywords: 'mobile IV therapy Miami,' 'IV drip near me,' 'hangover IV Broward,' and 'NAD+ therapy South Florida.' Ads go live in week 2 — you control the daily budget at all times.
Review Generation System
Set up an automated text/email follow-up sequence that requests a Google review after every completed session. Goal: 20+ new reviews in Month 1.
Month 2
Optimize & Scale
Google Ads Optimization
Review ad performance data from Month 1, pause underperforming keywords, increase budget on high-converting terms, and add negative keywords to eliminate wasted spend. Typical result: 30–40% improvement in cost per booking. Your budget stays fully in your control.
Local SEO Content — First 2 Articles
Publish two location-specific blog articles targeting high-intent searches: 'Best Mobile IV Therapy in Miami' and 'IV Therapy for Hangover Recovery in South Florida.' These articles compound in value over time.
Directory & Citation Cleanup
Ensure your business name, address, and phone number are consistent across all major online directories (Yelp, Healthgrades, ZocDoc, WebMD, etc.). Inconsistent listings confuse Google and hurt your local rankings.
Instagram-to-Booking Funnel
Create a dedicated landing page for your 18.1K Instagram followers with a clear booking CTA, current specials, and a streamlined contact form. Connect this to your Linktree to capture social traffic more effectively.
Month 3
Compound & Retain
Email & SMS Retention Campaign
Launch a monthly newsletter to your existing client list featuring wellness tips, seasonal promotions (e.g., 'Summer Hydration Package'), and loyalty offers. Retaining existing clients is 5× cheaper than acquiring new ones.
Local SEO Content — 2 More Articles
Publish two additional SEO articles targeting your newer services: 'Semaglutide Weight Loss Injections in South Florida' and 'NAD+ IV Therapy Benefits Miami.' These capture high-value searches for your premium services.
Google Ads Expansion
Expand campaigns to target Treasure Coast and Palm Beach County more aggressively, using geo-targeted ad groups with location-specific copy. Add remarketing ads to re-engage website visitors who did not book. Ad budget is always set and controlled by you.
Performance Report & Strategy Review
Deliver a full 90-day performance report showing new clients acquired, review growth, traffic increase, and ad ROI. Review and adjust the strategy for the next quarter based on what is working best.
Expected Outcomes by Month 3
20–30+
New Clients/Month
vs. current organic only
300+
Google Reviews
from 148 today
5,000+
Monthly Website Visits
from ~1,441 today
<40%
Bounce Rate Target
from 66% today
05 — Investment Options

Choose Your Level of Growth

Every package is a complete, done-for-you system. You focus on delivering exceptional IV therapy — we handle everything that gets clients to your door.

BUILD YOUR FOUNDATION

Local Visibility

$995/mo
Google Business Profile Full Optimization
Review Generation System Setup
Automated SMS & Email Follow-Up
Automated Booking Confirmation
Directory & Citation Cleanup
Monthly GBP Posts (4/month)
Monthly Performance Report
Start Foundation
★ Recommended for Wellness IV
MOST POPULAR — FASTEST RESULTS

Growth Accelerator

$1,965/mo
Everything in Local Visibility
Google Ads Campaign Setup & Management
Automated Follow-Up (Email + SMS)
2 Dedicated Service Landing Pages
Online Booking System Integration
2 SEO Blog Articles Per Month
AI Search Visibility Optimization
Bi-Weekly Strategy Calls
Get the Full System
TOTAL MARKET OWNERSHIP

Market Dominator

$2,495/mo
Everything in Growth Accelerator
Advanced AI Search & GEO Strategy
Full Website Rebuild — $1,200 Value
4 SEO Articles Per Month
Social Media Management (IG + FB)
Video Content Strategy & Scripting
Reputation Management System
Weekly Strategy Calls
Dominate Market
— not ready for a full package? start here —
Quick Start · Solopreneur Friendly
One-time setup · then just $297/mo

Quick Start

Not ready for a full monthly package yet? We do the critical setup work in Month 1, then keep things running for you at a price that makes sense for a growing practice.

$497one-time
then $297/month after
Get Started — $497 →
Month 1 — What We Do
Google Business Profile audit & full optimization
Review request system setup (SMS + email template)
Automated booking confirmation setup
Website SEO quick-fix (title tags, meta, schema markup)
One 45-min strategy call to walk you through everything
Month 2+ — Monthly Maintenance
4 GBP posts per month (done-for-you)
Review monitoring & monthly performance report
One check-in call per month
How it pays for itself: One new client per month at your average session rate covers this entirely — everything else is pure growth.
Plan Comparison

See the Difference at a Glance

Every tier builds on the last. Here is exactly what is included in each package so you can choose the right fit for where Wellness IV is right now.

Feature
Quick Start
$497 + $297/mo
Local Visibility
$995/mo
Growth Accelerator
$1,965/mo
Market Dominator
$2,495/mo
Google Business Profile Optimization
Review Generation System
Automated Booking Confirmation
Website SEO Quick-Fix (title, meta, schema)
Directory & Citation Cleanup
Monthly GBP Posts4/mo4/mo4/mo
Automated SMS & Email Follow-Up
Basic Local SEO (On-Page)
Google Ads Campaign Management
Online Booking System Integration
Dedicated Service Landing Pages24+
Monthly Blog Content2/mo4/mo
AI Search Visibility Optimization
Advanced AI Search & GEO Strategy
Instagram-to-Booking Funnel
Social Media Management (IG + FB)
Video Content Strategy & Scripting
Full Website Rebuild
Strategy CallsBi-weeklyWeekly
💡
Just need a website rebuild?

A standalone multi-page website rebuild is available for $1,200 one-time. This is included as part of the Market Dominator package — or you can add it separately to any plan.

06 — Return on Investment

The Math Is Simple

Marketing should pay for itself. Here is exactly how many new clients it takes to break even — and what the upside looks like when the system is fully running. Adjust the numbers to match your actual pricing.

Select Package
Avg Session Price
$200
$100$400
Break-Even Point
10
new clients covers the full monthly investment
At $200/session × 10 clients = $2,000
3-Month Revenue Projection
Based on Growth Accelerator — $1,965/mo at $200/session
Month 1
Foundation & Launch
+$435 net
12
New Clients
$2,400
New Revenue
+$435
Net Profit
Month 2
Optimize & Scale
+$2,035 net
20
New Clients
$4,000
New Revenue
+$2,035
Net Profit
Month 3
Compound & Retain
+$3,635 net
28
New Clients
$5,600
New Revenue
+$3,635
Net Profit
90-Day Total New Revenue
From new clients only (not counting existing base)
$12,000
Net: $6,105 after investment

Note: These projections are estimates based on typical results for mobile IV therapy practices in competitive metro markets. Actual results depend on ad spend, market conditions, and service quality. Results are not guaranteed.